Impact Measurement: Outside-In vs Inside-Out Approaches

In this article published by Impact Entrepreneur, I explore two distinct but complementary approaches to impact measurement. The outside-in approach focuses on stakeholder needs and external standards, while the inside-out lens centers on the organization’s internal purpose and strategic goals. Understanding the tension—and synergy—between these approaches can help organizations refine both how they create and how they communicate impact.

Originally published on Impact Entrepreneur – May 2023

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